The publishing industry has been debating ebook bundling basically since the rise of ebooks.
 
A confluence of factors has made it difficult for most publishers to experiment with bundling in a meaningful way until now with the launch of Amazon’s MatchBook program. The initiative makes it easy for publishers to bundle ebooks with print books through Amazon.
 
The catch is that the tacked-on price of the bundled ebook can only go as high as $2.99, which may give some publishers pause.
 
However, if you look closely at the economics of ebook bundling, the $2.99 price point for bundled ebooks could work to add significantly to a publisher’s bottom line.
 
Read more.
 
 

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Via: Digital Book World