The publishing industry has been debating ebook bundling basically since the rise of ebooks.
A confluence of factors has made it difficult for most publishers to experiment with bundling in a meaningful way until now with the launch of Amazon’s MatchBook program. The initiative makes it easy for publishers to bundle ebooks with print books through Amazon.
The catch is that the tacked-on price of the bundled ebook can only go as high as $2.99, which may give some publishers pause.
However, if you look closely at the economics of ebook bundling, the $2.99 price point for bundled ebooks could work to add significantly to a publisher’s bottom line.
Read more.

To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!
The rest of the day’s top news:
Digital Reading in Russia (DBW)
Half of Russian kids are now reading ebooks, a new survey says. That’s about the same proportion as in the U.S.
Related: Back to School in an E-Reading World – The Latest Report on Children’s Reading from PlayCollective and DBW
How to Get Your App Discovered (DBW)
In this new webcast from DBW, public relations and marketing experts will teach you …read more

Via: Digital Book World