Last week, Google released a report that appears to have been aimed at pacifying some of its critics who claim that the company doesn’t do enough to combat piracy. The 25-page report, “How Google Fights Piracy,” lays out the company’s overall approach to combating piracy, and then gives details about the methods Google uses to do so.
It’s a chance to look under the hood of Google’s operations, albeit fairly shallowly. For instance, the report describes its Content ID system, which allows copyholders to monitor and control the content on YouTube. The way it works is that, first, copyright holders provide a reference file of the video or audio, along with metadata. YouTube then scans all uploaded material for matches, and if it finds one, the copyright holder has a choice about how to handle the infringing content: they can have it taken down, they can leave it up and receive information about the viewing statistics, or they can choose to make money off the upload (YouTube will run ads on the content and give 80 percent of the revenue to the rightsholder).
This is part of a larger strategy to fight piracy with flexible responses, not just takedowns: for example, the report …read more

Via: Melville House Books