Book retailer criticised by advertising watchdog for running out of stock straight after nationwide campaign for Nook e-readerBook retailer Barnes & Noble has been criticised by the advertising watchdog for running a nationwide campaign for its ebook reader, the Nook, and promptly running out of stock.Barnes & Noble launched a nationwide press campaign pushing the Nook at a discount, from £79 to £29, alongside the strapline “Fact not Fiction”.The book company made stock of the Nook available to a wide range of UK retailers – including Argos, Asda, John Lewis and Sainsbury’s – based on “recent and reliable data on the UK sales levels for e-readers”.However Barnes & Noble wildly underestimated the demand for e-readers in the UK, with one annoyed consumer contacting the Advertising Standards Authority after failing to find a Nook at any one of the nine retail partners highlighted in the advertisement.Barnes & Noble said it had forecast that the promotion would increase sales by a factor of 10 to 20 times typical levels.Instead the bargain price produced a rush of 120 times the normal sales rate.The company, which launched the ad campaign on 24 April, had to instruct its ad agency on 3 May to pull …read more

Via: The Guardian | Books