Publishers are using data to connect with consumers, not necessarily readers. Avid TV and movie viewers could be the next best audience for an ebook marketing campaign. But is marketing to non-readers worth it?
Marketing expert Peter McCarthy looks at how publishers can find readers by tapping into the zeitgeist–effectively engaging in existing, popular non-book conversations. And data makes this an all the more viable marketing strategy.
McCarthy advises that publishers do a bit of low-cost research using Facebook ads to know whether a particular cultural conversation or TV show’s fan base is the right market for a given title.
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Meet The Press: Shrewd Tips for Book Publicity (DBW)
Ebooks are quick and convenient for journalists and reviewers. Nonetheless, some media still prefer to receive a hardcover. Sandra Poirier-Diaz, president of Smith Publicity, reveals how publishers and authors can determine who wants what. Related: An author’s checklist for successful ebook publicity
Kindle Sales Numbers Estimated By Morgan Stanley (All Things D)
Morgan Stanley Research approximates that Amazon’s sales of e-readers …read more

Via: Digital Book World