The average price of a best-selling ebook hit a new low last week but ticked up this week for the first time in a month.
This week, the average price of a best-selling ebook is $5.81, up $0.40 from last week’s all-time low of $5.41. For the past four weeks, the average price of a best-selling ebook has been below $6.50.
A confluence of factors have been driving ebook prices down: Discounting by retailers; success of lower-priced self-published titles; and experimentation by publishers.
While the low average price of an ebook in the top-25 best-sellers list doesn’t mean that every ebook or even most ebooks cost little or nothing, it does bring attention to some trends:
– There are no books in the $8.00 to $9.99 price range on the list. There is only one book in that range in the top 50 best-selling ebooks this week. This price point seems to have fallen out of favor.
– There are only six titles on the list priced at $10 or above.
– There are 11 titles on the list priced between $3.00 and $7.99.
The gap between the higher price point and the middle-grade price points suggests a new paradigm for best-sellers: new, front-list titles will generally …read more

Via: Digital Book World