The first salvo has been fired in this fall’s ebook subscription platform wars in the U.S., by far the largest e-reading market. A North Carolina-based start-up, eReatah, has launched what it calls a “groundbreaking” e-book subscription service.
The company is offering three plans for users to read ebooks: two ebooks per month for $16.99, three for $25.50, or four for $33.50.

[Press Release]
eReatah Launches Private Beta of the First Cross-Genre E-book Subscription Service
Monthly Plans Allow Users to Read More, Spend Less and Discover Great Books through Personalized Recommendations
eReatah (, a groundbreaking e-book subscription service that offers 80,000+ titles spanning every genre, launched its private beta today.  Available for all iPads, iPhones (iOS) and Android devices, the Web- and app-based service allows users to choose from three different plans and acquire e-books for 20 – 40+% less than their average retail price.
eReatah offers personalized recommendations based on the user’s reading history and on similar selections enjoyed by other eReatah members. eReatah’s recommendation system has the unique ability to read and analyze the books a member has read in order to find books that share similar topics and themes. The service also offers a fun and unique “If These Two Books Had A …read more

Via: Digital Book World