The poster for Fifty Shades of Grey, the movie, is as tame as the first footage the studio released.
It looks like the movie version of Fifty Shades of Grey is going to be less Skinemax, more Lifetime. According to reports from CinemaCon, where Universal Studios screened the first footage from the film, the movie is hewing closely to the tried-and-true love story angle while giving a wide berth to the explicit nature of the infamous book.
Alexandra Cheney at Variety quoted studio chair Donna Langley as saying they were adapting the book “very carefully,” and that it would be the “next iconic screen romance.” Cheney writes that the footage “looked like a love story, not the sadomasochistic relationship portrayed in E.L. James’ first book in the bestselling trilogy…The now well-known elevator exchange between Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) made it into the first look, as did lot of PG kissing and a sneak peek into the red room, but audience members seated around this reporter expressed a similar sentiment—Universal played it safe.”
The report from Amy Kaufman at the LA Times is similar.

The footage began with Anastasia with walking into Christian’s high-rise office, where she’s been sent to …read more

Via: Melville House Books