Google+ is the social network that few use as much as Facebook and many others but is absolutely essential to your marketing strategy.
First off, it has 500 million users – second most among the networks. And even though its users aren’t as active as they are on Facebook, Google+ encourages them to connect with each other based on mutual interests and not real-life connections (like Facebook), making it a very attractive place for authors and publishers to play.
Further, having an active Google+ presence can ensure a high Google search result. To that end, the first thing you need to do on the network is make sure whatever profiles you’re maintaining are filled out completely, making it easier for others to find and engage with.
Four more tips: Read more.
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Via: Digital Book World