[Press Release]
Open Road Integrated Media Names Julie Blattberg Executive Director, Consumer Engagement
Veteran Marketing Executive Will Oversee Marketing Content Syndication and Partnerships,
Newsletters, ORIM Social Media, and Conferences
Blattberg Brings More than 15 Years of Content Experience to Open Road
(New York, NY—September 12, 2013) Open Road Integrated Media, (www.openroadmedia.com), a digital publisher and multimedia content company, announced today that Julie Blattberghas been named to the newly created position of Executive Director, Consumer Engagement. Blattberg, most recently Director of Marketing Content for HarperCollins Publishers, has more than 15years of experience in both marketing and editorial content creation. She will oversee newsletters, ORIM social media, conferences, and marketing content syndication and partnerships. She starts on October 1 and will report to Rachel Chou.
Rachel Chou, Open Road’s Chief Marketing Officer, said, “Julie has a proven track record in marketing, editorial, and the social media space, and we’re thrilled to add her to our expanding marketing team.”
Julie Blattberg said, “I have such respect for the company that Jane Friedman has built. Open Road is a true 21st-century publisher, at the crossroads of content and technology, and I’m so excited to be part of the innovative marketing team that Rachel Chou is leading.”
Blattberg brings a wide range of …read more

Via: Digital Book World