George Eliot.
Dear authoresses,
In case you missed The New Yorker’s gentle reminder last Friday, it would behoove you to keep in mind that, beyond your ability to weave a delicate sentence or pleasantly color your character’s state of mind, the biggest impression you will make as your literary career progresses is the one you make with your face.
Remember that, although we shouldn’t, we often do judge a book by its cover. It is imperative that you keep in mind the elements of style—personal style, that is—when you make plans to be viewed by the reading public.
If your publicist is kind-hearted he will see to it that every mention of you in the media is accompanied by your finest headshot. If you have no publicist there is no need to fear! Learn from the mistakes of your predecessors. Any old photo won’t do: find a skilled photographer who will find a way to elicit your outer beauty. You should appear serious, yet inviting. Sultry, yet unavailable. If you must be ugly, be exceptionally so. History will do its best to venerate your homeliness anyway, so make it easy and embrace the intrigue of the female troll.
Do avoid being photographed beyond the age …read more

Via: Melville House Books