Many voices in the digital publishing business have been discussing ebook marketing lately.
Peter McCarthy wrote about finding and selling to non-book book audiences for DBW’s Expert Publishing Blog. He’s encouraging publishers and authors to find enthusiast communities among television and movie audiences that are ready to become readers and influence other like-minded consumers.
Mike Shatzkin’s been blogging about it too in pieces like, “Finding the right digital services is today’s challenge for publishers” and “7 starter principles for digital book marketing learned from Peter McCarthy.”
And the team at Smith Publicity have been noticing trends in the media that book marketers ought to check out: Shrewd Tips for Book Publicity.
Related: At the upcoming Marketing Conference from DBW, experts including McCarthy will be presenting strategies and tactics necessary for successful marketing that translates into sales.

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The rest of the day’s top news:
Woodhead Publishing Acquired by Elsevier (DBW)
Elsevier acquired the Cambridge, England-based publisher Woodhead as well as Chandos Publishing in the deal. Elsevier is expected to improve upon the success of Woodhead’s print and digital publishing.
Rakuten …read more

Via: Digital Book World