This educational, intelligent and thought-provoking look at advertising is targeted to young adults, but adults will find much to ponder in this book, tooAdvertising: we all love to hate it. As American humourist, actor and cowboy Will Rogers wryly observed long ago: “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” But I wonder if Mr Rogers might have been astonished — ok, maybe just a little bit surprised — at the incredible barrage of advertising that pours into our lives every minute of every day on the radio and TV, in magazines, newspapers, on billboards, storefronts and signs lining our streets, in movie houses and in the movies themselves, on our clothing, on social media, video and videogames (even in our personal email accounts and smart phones as we walk down the street) — and yes, even on live barnyard animals munching their way through green pastures alongside roadways. (What would he have thought of herding ad-cows?) In this newly published edition of Shari Graydon’s classic children’s book, Made You Look: How Advertising Works and Why You Should Know [Annick Press; 2013 (revised): Amazon UK; Amazon US], the reader learns …read more

Via: The Guardian | Books