The company’s flag hanging in its Manhattan office.
Oyster, the highly anticipated, venture-backed ebook subscription platform for iPhones launched today. The app is available for iPhone devices and will soon be available on other platforms, including the iPad.
Related: Ebook Subscription Platforms: Look to Youth
The company is launching with 100,000 ebook titles available from publishers such as HarperCollins, Workman, Houghton Mifflin Harcourt and self-publishing distributor Smashwords. The service will cost $9.95 a month to read an unlimited number of books.
The product has been a year in the making, following a $3 million funding announcement last October. Since then, the company has worked quickly to create an attractive iPhone app and cobble together deals to fill the app with content.
The company declined to share its business model, however — just how authors, publishers and other stakeholders are compensated for making their titles available. The company leadership only told Digital Book World that the model was a “win-win-win,” for rights-holders, readers and the company and its investors.
Related: Exploring Subscription Ebook Business Models
Earlier this week, eReatah, another subscription ebook platform, launched, though it seems to function more like a book-of-the-month club with discounts. It has several tiers of service, starting at about $17 a month …read more

Via: Digital Book World