A generic stock photo of “happy employees”, via Shutterstock.
Last month, McSweeney’s Internet Tendency published a poem by Kendra Eash entitled “This is a generic brand video” which poked fun at the stock language and footage that is often used by brands in their advertising campaigns. Here’s the opening stanza of the poem to give you an idea of Eash’s excellent mockery:
“We think first Of vague words that are synonyms for progress And pair them with footage of a high-speed train.”
It’s a great poem which itemises the stock images routinely used by brands and pairs them with the message ad execs believe the moving images will inspire in  a gullible public. “See how this guy in a lab coat holds up a beaker?” asks the brand-speaker of the poem, ”That means we do research”. The question/answers perfectly and hilariously exemplify the way brands suggest and simplify to the point of absurdity. In a later stanza “See how we’re part of the global economy?” is answered by 
”Look at these farmers in China”. Considering that Eash is basically taking the piss out of brands that use stock footage, it came as something of a surprise this week when Dissolve, a company that specialises …read more

Via: Melville House Books