[Press Release]
Rakuten Marketing Acquires PopShops
Data Analytics Engine from Product Feed and Deals Content Aggregator Boosts Portfolio of Digital Marketing Assets
NEW YORK–(BUSINESS WIRE)–Rakuten Marketing today announced it has entered into a definitive agreement to acquire PopShops, a Seattle-based technology company that provides online advertisers and publishers with a data analytics engine for intelligent product feeds. Terms of the deal were not disclosed.
“Today we celebrate the results of our efforts and look forward to our continued success as part of the global Rakuten Marketing family.”
Founded in 2006, the PopShops platform and tools enable more than 4,000 advertisers and 25,000 publishers, including comparison shopping sites, coupon portals, blogs, and loyalty programs to access the most up-to-date product information on millions of online retail products from a single source.
PopShops, now known as Rakuten PopShops, complements Rakuten Marketing’s portfolio of digital marketing technologies and services, which include: affiliate marketing, display, lead generation, loyalty, retargeting, and search marketing.
“Having built a long-standing partnership with PopShops, we were already impressed with the quality of its analytics engine and ability to help drive online sales,” said Yaz Iida, chief executive officer, Rakuten Marketing. “Through this acquisition, we’ll continue to outpace the competition and strengthen our assets across all of …read more

Via: Digital Book World