Despite it being the No. 1 best-seller last week, retailers decided to push the envelope with Penguin Random House’s The Husband’s Secret by Liane Moriarty, discounting it to $6.50 from $9.99.
The move is part of a pattern emerging this week at retailers of discounting front-list, top-selling ebooks from the largest publishers. Hachette’s The Cuckoo’s Calling by J.K. Rowling is now $6.50, too, down from $9.99; and HarperCollins’s The English Girl by Daniel Silva is now $9.00, down from $11.99, just to name a few.
The increased discounting follows a week when the average price of a best-selling ebook hit an all-time low: $6.33. This week, the price stayed at $6.33 (for those of you out there keeping close track, it actually rose by $0.002).
The low prices may be part of a war being waged between retailers to court ebook customers in the U.S. as a new fleet of devices from Amazon, Kobo and others are set to hit store shelves in time for this year’s holiday shopping. The discounts have created an interesting dichotomy on the best-seller list: expensive ebooks and cheap ebooks.
There are a handful of ebooks on the best-seller list price above $10, and a glut priced below $8, …read more

Via: Digital Book World