[Press Release]HEATHER M. CASSANO JOINS SCHOLASTIC AS CHIEF EXPERIENCE OFFICERScholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced that Heather McIntosh Cassano has joined the Company as Chief Experience Officer. In this newly created position, Ms. Cassano will work with the publishing and functional groups within the Company to help redefine and implement Scholastic’s next generation digital experiences for students, teachers, and parents. Leading a company-wide community of user experience designers, prototypers and user researchers, Ms. Cassano will help create a holistic user experience for Scholastic’s customers. Her first priorities will be the next evolution of the #1 website for elementary school teachers, www.scholastic.com, and related technology projects. She will also help product development and ecommerce teams achieve a more consistent user experience for all customers.“At this exciting time in children’s publishing, media and educational technology, Heather is the ideal person to help drive our business and support the needs of our customers with a great user experience,” said Satbir Bedi, Chief Technology Officer. “Our goal remains to offer to all of our customers the best possible experience that encompasses the depth and breadth of our products, services, content, and commerce delivered in a personalized, easy …read more

Via: Digital Book World