Attendees to last month’s webcast on social media marketing tactics were so engaged by the discussion that the hour concluded with a long list of questions our panelists were unable to answer.Two of the panelists, Kristin Fassler, director of marketing at Penguin Random House, and Peter McCarthy, founder of McCarthy Digital, took some time to address a few of them.In the free booklet based on their answers, now available for download, you’ll find their responses to key questions like:How do you market fiction and nonfiction differently online?Is the vogue for “verticals” diminishing the need to conceive of authors, books or series as “brands”?How frequently should you post on social media channels?What are some free tools to measure social engagement?How can new authors with limited time start building platforms from scratch?Download the booklet here and check out the complete on-demand webcast here. …read more

Via: Digital Book World