There’s a rule of thumb in marketing that it costs five times more to attract a new client than the price of retaining an existing one. So retaining clients seems to make good sense. (Hint to indie authors: This applies to you as well.) One good way to retain clients is to offer new services. […]The post Substance B: A New Offering from BB eBooks appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics. …read more

Via: TeleRead