by Beth Bacon
Strategies for creating best sellers take time.
In the digital book marketplace, individual authors fight in the same ring with legacy publishers. The big publishers have an advantage: the power of their reputations grabs the notice of readers. Indie authors and publishers struggle for any attention at all. The “little guys” can overcome this disadvantage if they build their careers around three strategic pillars: brand curation, relationship marketing, and, finally, creating quality books.
Pillar 1: Brand Curation
Successful authors don’t just write books. They build their careers. Bestselling authors don’t become a household name on the sales of just one book. (Okay, there’s Harper Lee, but To Kill A Mockingbird is an epic exception). Successful writers become known within their niche. They build series, work in a single genre, and develop a clear, focused brand.
Know your audience
Authors who sell a lot of books know their readers. Elmore Leonard recently passed away at age 87. In its eulogy of the late, great crime writer, the business radio show Marketplace ran an old interview with Leonard  in which a reporter suggested he should write about Wall Street. After all, he joked, the place is full of criminals. “But I don’t write that,” Leonard …read more

Via: Digital Book World