Ebook bundling is not a new concept. Offering readers a low cost or even free ebook when they purchase a print book has been discussed widely in the book business ever since the advent of ebooks. At least a few independent publishers have experimented with bundling, albeit with modest or little success.
That is doubtless because attempts to sell bundles directly to consumers run up against the walled-garden approach of the major players, Amazon, Nook, Apple and, to a lesser extent, Kobo and Sony.
Whether by choice or because of the way ebooks are tied to specific devices, readers almost always affiliate with retailers to buy ebooks. Of course the retailers themselves have gone to great lengths to make it incredibly easy for ebook buyers to live only within their ecosystems. Because of this “one-click” simplicity of ebook buying, many if not most readers have no clue how to “side-load” an ebook onto their devices that they did not buy directly from their vendor.
Amazon has been incredibly adept at making it easy to buy ebooks through Kindle, to the point that it is highly unlikely any publisher could successfully bundle an ebook with a print book purchase destined for a Kindle reader …read more

Via: Digital Book World