These 21st-century marketing tools get between you and the author’s words, so I’m sticking to old-fashioned textA curmudgeonly late-adopter of new book-tech, I’d never seen a trailer for a novel before Lauren Beukes’s Shining Girls creepfest, screened at a Kitschies event, introduced me to the idea. It looked brilliant, tightening the skin over my shoulder-blades like the sort of horror film I’d like to see but really shouldn’t (for my family’s sake. You can call for a glass of water as much as you like, kiddo: the shadows in the kitchen say different.) Having seen it, I’m now holding off – painfully! – from reading the book. I need to efface my memory of the characters as the trailer’s actors presented them, faces and voices already part-formed. Instead, I want hunter and hunted to appear in my own mind, gradual and unique. Fictional protagonists should develop differently for each reader, like Tristram Shandy’s Widow Wadman, whose inexpressible “concubiscibility” requires the page be left blank. I don’t want to start out with a nudge.This pre-forming effect affects me less in trailers for kids’ books, which often have illustrations, lending themselves instantly to animation. That doesn’t give me the same sense of …read more

Via: The Guardian | Books