The U.S. is the biggest ebook market in the world and three of the most prominent ebook subscription start-ups are based here, but it may not be the most promising launch pad for such a business. Countries where digitization of books have hurt publishers the most might be the best places for subscription services to take root.There’s been a lot of buzz over the past few months about ebook subscription services. The buzz crescendoed at Digital Book World in January, as executives from some of the leading subscription start-ups in the U.S. and around the world gathered for several panel discussions.Everyone in publishing seems to have an opinion on whether companies like Oyster and Entitle will thrive in the marketplace. Whether they do or not, they’re up against a model that does seem to be thriving in the biggest and most mature ebook markets: Pay-per-download.In the U.S., somewhere around a quarter of people are reading ebooks. My guess is that the proportion of those who read them through a subscription service like Oyster, Scribd, Safari or the Kindle Owners’ Lending Library is vanishingly small at this point. Buying ebooks from retailers like Amazon, Barnes & Noble, Apple and others has …read more

Via: Digital Book World